Logistics matters when paper and product both have to be in the right place.
Week 48 space into Shanghai was the bottleneck last season. MFR held the reefer slots and the phytosanitary file closed before gate-in. Fruit arrived within the colour window we promised the buyer.
First four weeks of the Peruvian blueberry season we move by air into Miami and Philadelphia. The desk confirms ULD type the same day and the tracking file matches what our importer sees.
Weekly bananas from Guayaquil to Antwerp. Temperature set-point, survey and discharge windows are handled without us chasing three different agents.
Grapes and citrus into Rotterdam then trucked to German retail. The Netherlands desk treats it as one booking, not a chain of emails.
Tight phytosanitary windows into Narita. They flagged a cold-treatment gap before we tendered — that saved a rejection.
Felixstowe and Heathrow in the same season. Quotes come back with origin, dest, temp and incoterms already filled, so our commercial team can say yes the same afternoon.
